Instagram Marketing Tips to Help Grow Your Brand

Instagram is one of the most used and powerful social media platforms today. The young generation mainly uses it. If you have a brand or any creative content to show the world, Instagram is the perfect place to showcase your talent to a broader range of people across the globe. Today’s generation gets influenced by Instagram. Social Media Marketing is booming, and Instagram is one of those. Instagram is used in various ways to spread awareness, generate an audience, and get customers. Here are some tips for growing your Brand using Instagram.

Create a Business Account

First, download Instagram from the Play store or Apple Store to create an Account. Then log in using your user ID and Password and create a personal Account. Do not add details before optimizing it, then go to your profile and open the menu, go to setting and switch it to professional account and select your brand profession and fill in the details further.

Set up Your Profile

Select a perfect profile picture, an ideal profile picture should always be attractive, and one should have an engaging Insta bio. One should have a creative Instagram Bio to grab an audience. The contact Number should be updated so they can directly WhatsApp or contact you. Your logo should be your Profile picture, so the user understands your Brand and product. Your Bio should be short, professional, and to the point, and no extra information should be added to your Bio.

Followers

One of the best ways to be successful is to grow your follower base. First, tell your existing customers about your Instagram account, ask them to follow you on Instagram, and refer your account to friends and family. You can also start following profiles with similar brands for marketing. Do not follow random users. You can also send messages of your profile URL link by WhatsApp (to your contacts) and Email Subscribers. Give Incentives to subscribers or followers about the latest product details, Discounts, and Offers. They will find them on your Instagram. You can also use your profile and promote them on other social media or google websites. Once you get tons of followers, driving sales with your audience become more accessible.

“First Impression is last impression” we all have heard this quote,
It is true in the real world and the virtual world. As a Marketer, you need to make sure you have an attractive profile. When any user clicks on your profile, the first thing they see they get attracted to it. There should not be many doubts once they visit your profile. By this, I mean your page should be the same as what I do and who I am.

Post On a Regular Basis

It is imperative to have active social media. Posting one video or profile in 20-30 days is not a good strategy. Never be inactive on Social Media Platforms. Followers always need more information about your Brand so they can get a clear picture of your Brand. They should also be reminded that your Brand exists. At the same time, you should not be unrelated to flooding posts or many posts in a day. You can also put them as your story if you have many related posts to share with your audience.

People always browse Instagram whenever they are bored. So you need to post accordingly; when can a user use Instagram most accordingly keep posting. If you post excellent content regularly, your audience will most likely see your content.

Creative Content

We need an audience; it does not mean we post images or videos randomly. Everything that we post on Instagram should not be product promotion. Mix your content. Stay away from Controversial subjects like race, caste, religion, politics, etc. If your follower does not like your content or finds it offensive, you will lose your audience. Keep everything casual.
Always use hashtags for your captions when you post any post. Use suitable hashtags for your post.

Instagram Story

Add all your Images and Videos to your story. If users miss your posts, they can see them through your stories. You can post important content several times on the story. Also, know that the stories you post disappear in hours. The point of the story is a reminder of your Brand. They are more likely to purchase your product. Show your audience what you are doing on that day through stories. It makes your Brand reach your audience more accessible and faster.

Keep Engaging with Your Audience.

Your audience must engage with you. It would help if you were interacting with your audience.

• • Reply to all their comments.
  • Q & A Sessions
  • Ask to ask you questions about your product/Brand.
  • Go Live.
  • Quiz related to your Brand.
  • Reward your audience with gifts or vouchers.
  • Shout out to the winners
  • Giveaways

You can engage with your audience in many ways. Through engagement with an audience, your sales will increase. Give a tour of your Product/Brand facility. Ask them questions and introduce them to your employees. Have an authentic engagement with your audience.

Connect With Social Influencers

Use influencers to promote your Brand. Choose Influencers who have many followers and ask them to promote your Brand. It is cost-efficient. Always make sure that the influencer has genuine followers. The influencer should have min 50k-70k genuine followers. Your rate of engagement goes higher with this.

Boost Your Posts

It is not easy to reach an audience who does not follow your account. You can get a few by the above methods. These methods do not reach a large audience. You can boost your posts and set up ads based on that. You can choose your parameters based on your audience, age group, gender, location, profession, and interests. If you can afford this, you should try and see how it works.

With billions of people using Instagram, it is the most trending social media platform. Marketing is essential if you want your product to be seen by a larger group, and the best place to market your product is Instagram. We cannot depend on a website to sell our brand/product. Since Instagram is booming, we can use it as much as possible. It is the primary method of increasing sales. All these strategies will help you to increase your sales and advertise your product/Brand to a large audience.